ILLUSTRATION & GRAPHIC DESIGN BLOG: Karen Justl

BIO: Karen Justl is an illustrator and graphic designer. She holds an MDes (Masters of Design) from the Ontario College of Art and Design University in Toronto, Ontario. She is a native of Winnipeg, Manitoba where she received her BFA Honors in Painting at The University of Manitoba. She is also an interdisciplinary visual artist researching caricature, facial expression, body language, illustration techniques and Freud's theories of slapstick humour & the uncanny. Her illustrations have been published across Canada in Applied Arts, subTerrain Magazine, Chesterfield, Kiss Machine, Herizons MB, Pilot Project and Crow's Toes. She teaches in the Digital Lab at the Toronto School of Art and in Continuing Studies at OCAD University.

karenjustl.ca





coming in May!....illustrations in subTerrain issue #58
this issue is packed full of thrilling literary and illustrative genius!




Why not take a class at The Toronto School of Art or OCAD U? I teach illustration and layout techniques with Illustrator, Photoshop and InDesign.

Classes for the TSA summer include Digital Images for Painters (awesome class for expert painters/novice digitals), Digital Portfolio Design (print & web), Urban Poster Design, Beginner Blogging, Adobe Creative Suite, and Independent Tutoring & Zine Design.
Classes for the OCAD u summer include Intermediate Photoshop and Illustrator.
Check out the web links below.

Toronto School of Art
OCAD University
A Recent Interview
What are your best methods for attracting customers to an online ad/banner/website?

K.Justl: To attract customers to an online ad/banner/website I would resort to their basest primitive impulses. This type of advertising relies on clean clear content to support the viewers' belief system mixed with a tiny charge of mystery to engage their interest. This will promote the viewer to engage with the ad/banner/website.

Where do you go for design inspiration?

K.Justl: Design inspiration for me is a blend of current design and 'the street'. I will voraciously scan the internet, OCAD U library and bookstore magazine rack for new design techniques in on-line content, new media, historical content, new published design.....but the best inspiration is to get out and walk around and see what people see in the street, in the papers and magazines left in the coffee shops. Design is everywhere. What are people seeing and ignoring? What typography is being used in the hip-hop party invitations at the local shoe store? What is happening with the colours people are wearing? What are they reading on the subway? What is going on out there?

Explain how you would start a new project?

K.Justl: I start any new project by asking questions about the identity/nature of the client and customer relationship. Who is my client? Who do they think they are? Do they have a mission statement? Do they have a target market? Who am I trying to engage, enlighten, attract?


What do you feel are the most important skills for a designer to have and develop?

K.Justl: Technical skills are extremely important. In order to be a 'designer' one must keep up with the current versions of industry standard software. Communication skills, however, may be the most valid. In order to fully understand a client's needs, one must be able to understand how people communicate with one another. This changes every time there are new social networks, new transportations for content. How are people communicating the important information about the client I am working for? Is it in print? Or is it on 'twitter'? What is valid for this project/client? What identity will last? Do they care?

If you could be any character in fiction, who would it be?

K.Justl: I would love to live for a year as Dr. Hal Lightman, played by Tim Roth, in Fox Television's Lie to Me.
I am an illustrator researching Paul Ekman's Facial Action Coding System. The fictional avatar of this real person intrigues me. I would love to solve criminal cases based on the accused parties facial expressions! OMG. This is the new Columbo! I want be him.



How would you describe branding to a 6 year old child?

K.Justl: Branding is a simple, unforgettable connection of identity between one thing to another. I would possibly try to describe branding to a six year old child as I was trying to explain the concept of 'mother', 'father', 'sister', 'brother'. That would make 'mother', 'father', 'sister', 'brother' seem shallow. I would counter that description with the mission statement of Walt Disney. Disney's mission statement is "To Make People Happy".




new illos for Valentine's Day!
Have a happy day.